Why is a good logo important for a brand?
What is a logo?
A logo is a unique graphic symbol, word mark or visual element that represents your brand or company. It’s not just an image but a key element of brand identity that created the foundations of your brand for the public eye.
First Impressions Matter
A logo is the most important part of your brand as it is a visual aid that, if created effectively, will be memorable and make your brand recognisable. A logo is the first impression of your brand to potential customers, and it’s important to capture their attention and to make them intrigued so that they are more likely to look at your brand, and in result do business with you.
A poor quality logo is more likely to deter potential customers as it will lack a professional feeling, and can make the brand
look untrustworthy and easily forgettable, whereas a professional, high quality logo will make a positive and long lasting impression.
Stand Out From the Competition
Differentiation is important in logo design as without unique elements, your logo will not be memorable or will remind the customer of other brands. It’s important to have a unique style that expresses your business well, as this allows you to stand out from your competitors. A unique logo will be more recognisable, and it can cause more people to be intrigued by your business and want to work with you.
A Visual Representation of Your Brand
A logo isn’t just a pretty visual aid, however it is a gateway into your brand’s identity and creates the foundation for your business. A logo represents your company’s personality, values and communicates what the business stands for.
Versatility and Practical Use
Logos aren’t just for digital use for Social Media or websites, but also can be adapted to be printed on Physical materials such as T-shirts, Mugs, Roll-ups or even Business cards.
Consistency Builds Trust
Customers crave consistency, and as your brand grows it’s important to not change your style too much, too quickly or it will become unrecognisable and will deter your existing customer base.
